June 18: Streax Professional, a premium product range for hair care, colour and style, specially crafted for salon professionals and technicians, has launched Retro Remix, its new collection of vintage styles reimagined for present-day fashionistas.
The collection was launched in Kathmandu at the 2019 edition of its mega hair show “Hair & Beyond” on June 16. The company said in a statement that the new products were launched to reinvent the contemporary fashion in 2019 with the reappearance of the retro-inspired trend.
Using products such as Argan Secrets hair colour, CanvoLine straightening cream, and the Hold & Play styling range, Retro Remix mixes brunette, gold and copper blonde, and brown shades to create a range of sophisticated retro styles for the fashion-forward women of today, the statement added.
Announcing the launch of its new collection, Rochelle Chhabra, division head of Hygienic Research Institute, said, “Streax Professional is proud to present this new vintage range, inspired by ultra-glamorous 70s hairstyles created for style icons like Marilyn Monroe and Audrey Hepburn in the West, and Zeenat Aman and Hema Malini in the East. Our collection, which highlights the brown palette, has been specially designed for the fashion-conscious women. It combines old world charm with contemporary freshness, making Retro Remix a perfect fusion of the old and the new.”
Nepali Actress Swastima Khadka, who was the showstopper, did her part in turning up the glamour quotient when she walked the ramp at the event. She made heads turn in her retro chic hairdo accompanied by other models who looked their classic best. The event showcased an array of hairstyles including the romantic amber retro chignon, bouffant fudge sleek, the dark chocolate precision bob, undone beige, messy ponytail, gypsy tangerine, blonde heart-shaped braid, all created using the perfect blend of the collection’s range of products.
Hair stylist Shirin Merchant, who was hosting the training sessions at the event said, “I am delighted to participate in Streax Professional’s mega hair show. Besides the high profile launches that it showcases, “Hair & Beyond” provides hair technicians with a unique opportunity to receive new insights and learning about hairstyling, helping them emerge as true experts of their craft.”