Healthcare Technologies: Promoting Personal Wellbeing

  5 min 56 sec to read

Vineet Kumar Tulshyan
Director
Healthcare Technologies Pvt Ltd
 
“In Nepal, spreading awareness about personal healthcare is crucial. In order to live healthy, people must use quality products as it helps them know where they stand medically and take necessary precautions,in time.”
 
Incorporated in 2001, Healthcare Technologies Pvt Ltd has come a long way since. With an annual turnover of Rs 80 million, it has targeted a growth of 15-20 per cent for 2011. Beginning with importing medical equipments in 2001, the company set up a Personal Healthcare Division in 2008. “Given the immense potential for its market in Nepal, we hope that the industry size grows by 1000 per cent,” says Vineet Kumar Tulshyan, the Director of the company. He adds that this tremendous growth can be realised by spreading awareness about personal healthcare. While the expected market is worth a whopping Rs 500 crores, Tulshyan says the current sales of personal healthcare products in Nepal are mere Rs 2-3 crores.
 
Run by a group of young and experienced professionals with core interests in the healthcare sector, the company focuses its efforts in specialised areas. The primary objective of Healthcare Technologies is to deliver qualitative medical products and services to the health professionals in Nepal. It has been active in the healthcare sector in different forms and areas. The company imports and distributes medical and surgical equipments, surgical goods, personal healthcare items, laboratory products etc. Its medical equipments are received well in the private sector entities while it is the market leader in personal healthcare products. “Our Microlife range of products enjoy 50 per cent market share,” informs Tulshyan.
 
Healthcare Technologies caters its products to government institutes and organisations, pharmaceuticals companies, hospitals, medical colleges, nursing homes, INGOs and NGOs among others. It has a nationwide distribution network which carries out the work in the most professional manner possible. With its distribution channel in place all over Nepal, it has registered a rapid growth in the last three years. The company had a group turnover (Medical Division) of approx US$ 1.7 million in the last financial year, a growth of nearly 80 per cent. Besides the Kathmandu Valley, the company distributes its products through its dealer network in Butwal, Bhairahawa, Pokhara and Birgunj in central Nepal. Similarly, it has dealers in Nepalgunj in western Nepal and Janakpur, Biratnagar and Dharan in eastern Nepal. The company also indulges in direct marketing to hospitals and nursing homes.
 
A total of 15 people are employed with the company under the medical division. Tulshyan says, “I have inculcated a culture in my colleagues that if the company grows, it benefits the employees too.” Healthcare Technologies was recognised by the Nepal Radiological Society in 2009 for its contributions. As part of its corporate social responsibility initiative, it has donated equipments such as Blood Pressure Machines and Thermometers to NGOs and charity hospitals. The company’s mission is to promote personal healthcare system in Nepal. Tulshyan reiterated that spreading awareness is crucial. “In order to live healthy, people must use quality products as it helps them know where they stand medically and take necessary precautions, in time,” says he.
 
Tulshyan owes his company’s success to being honest with products and customers. Irrespective of temptations, he does not recommend sub-standard products, he explains. As part of the company’s future endeavours, he plans to manufacture surgical products and start exports in five years time if the government rules and regulations favour the business environment. He says that government support is absolutely important for the sector to flourish.
 
Healthcare Technologies and its sister concerns
1)            Healthcare Technologies Pvt Ltd: Exclusive Distributor of
    DeVilbiss Healthcare – Portable Oxygen Concentrator and Respiratory Items (5 litre Compact Oxygen Concentrator, IGO Portable Oxygen Concentrator, IFill Personal Oxygen Station, CPAP & Bilevel CPAP)
    Microlife AG (Switzerland) – Hypertension and Fever Management Products (Digital Blood Pressure Machine, Aneroid Blood Pressure Machine & Stethoscope, Digital Thermometer)
    Bayer HealthCare – Diabetic Care Division
    AMPall (Korea) – Syringe and Infusion Pumps (Syringe Pump SP-8800, Infusion Pump IP-7700)
    Mitsubishi Electric – Video Thermal Printer and Paper
2)            Sun Medical Concern: Exclusive Distributor of
    GE Healthcare – Technologies (Medical Equipments)
    GE Healthcare – Diagnostics (Contrast Media)
3) Sun Exim:Manufacturer, Importer and Exporter of Medical Recording Paper
4)            Technical Associates Services Pte Ltd: Exclusive Distributor of
    Hitachi Air Compressor
    Thermax Ltd (India)
    TAS Medical Gas System
    Grundfos (Denmark)
5)         Care Plus:Branded Personal Healthcare Product showroom in the heart of Kathmandu City
 
SWOT Analysis
Strengths
Ø Quality of Products
Ø Immediate After Sales Service
Ø Engineer available on Hotline
Ø Competitive Prices
 
Weaknesses
Ø Belief in honesty (Tulshyan says he doesn’t bribe to get business)
 
Opportunities
Ø Spreading awareness
Ø Small health centres outside Kathmandu Valley
Ø Largely unexploited market
Ø Free BP check up camps in cities and small towns
 
Threats
Ø Low quality products
Ø Unhealthy competition
 

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