Norvic: Care At Its Best

  7 min 41 sec to read

corporate focus

Chaudhary Group, a prominent corporate house of Nepal, established Norvic International Hospital in 1993 as a 30 bed facility. Today, the hospital operates 100 beds as a full-service community healthcare facility where 40 per cent of the beds are reserved for critical care Intensive Care Unit (ICU) and Coronary Care Unit (CCU).

Growing at a steady 20 per cent per annum for the last three years, it is scheduled to add 66 more beds by the end of March 2012. It also plans to become a 200-bedded super specialised general hospital in the very near future. Praveen Dawar, Vice-President of Norvic International Hospital & Medical College Pvt Ltd says, We are the leading private sector hospital in Nepal and the leading hospital overall, for critical care. Over the years, the hospital has experienced major restructuring with an increase in number of Inpatient beds and progressive expansion of ambulatory care and day surgery. It has also gone through redevelopment of the Emergency Department, Cancer Clinic and Outpatient Specialty Clinics. Having achieved many firsts in healthcare treatment,

Norvic provides 24 hours emergency services and modern operation theatres backed by its excellent post operative care. The hospital started preventive health services packages for a handful of companies in 2004. Currently, over 60 organisations in Nepal  embassies, INGOs, UN missions, airline companies, bank, corporate houses and department stores among others  are closely associated with the hospital and have annual health screening of their staff done there.


corporate focus





 

 

 

 


Praveen Dawar

Vice-President Norvic International Hospital & Medical College Pvt Ltd

 


Human Resource

A highly skilled staff of affiliated physicians, full-time and part-time professional health care staff and active volunteers serve the hospital in their respective capacities. The staff benefits from the hospital's commitment to quality, continuous learning, cross training, skills development, adequate exposure, fun events and activities, flexibility, balance, leadership and a sense of community. It's a team effort where everybody is important and has a crucial role to play. We work as a family unit and do our very best for the patients that come here,says Dawar. The hospital has total staff strength of 380 with 78 Consultant Doctors, 15 of them on the hospital's payroll; 31 Medical Officers; 120 Nurses and a whole lot of support staff manning housekeeping, vehicles, maintenance and security departments.

Customer Focus

With years of experience, the hospital has designed many progressive health packages to suit individuals, families, professionals, business executives, students, children and senior citizens. There is a separate Norvic Care Division (NCD) which propagates Prevention is better than Cure by advocating regular medical check-ups. NCD also undertakes Outreach Free Check-up Medical Camps to reach underprivileged masses and help the downtrodden. The hospital commits itself to care and looks at providing world class quality healthcare at an affordable cost. We strive to create strong customer focus in all the operational areas of Norvic Hospital,” confirms Dawar.

Marketing

The hospital is presently running to its full capacity with 80 operating beds always occupied and approximately 500 OPDs per day. It conducts a good number of free medical camps within the Kathmandu Valley as well as outside of it, to promote awareness about the hospital. There are four camps organised every month and besides the medical camps within the valley, the hospital also reaches out to locations outside the valley such as Charikot, Kavre, Baglung, Kakani, Dakshinkali etc. At these camps, the medical check-ups are done free of cost and medications too are provided at no charge. Dawar informs, We do a lot of direct marketing by sending out e-mails updating people on medical camps and new facilities at the hospital. We also hold talk programmes at different organisations that include INGOs, UN missions, banks etc.

Credible Reputation

Contrary to public perception, even the population belonging to the lower middle class can easily afford the hospital, shares Dawar. With 23 beds in the general category that has reasonable hygienic conditions, a bed can cost a patient around Rs 1,000 per day. Standard beds at the hospital cost around Rs 1,800 per day, there are a total of 13 standard beds. Despite being a local hospital, it has reached international standards, claims Dawar. He says that even the expatriates living in Nepal who have seen the best of medical facilities in their home countries have great confidence in Norvic. The hospital is best known for its specialisations related to cardiac care, neuro-surgeries, gastroenterology, orthopaedic surgeries, general/internal medicine, pulmonology and hepatology. In addition to the patients that come to the hospital from within Nepal, it has also been receiving patients from Bhutan and eastern part of India namely North Bengal and Assam quite steadily. Dawar says he will consider Norvic to have achieved success the day when nobody from Nepal has to go to Singapore, Bangkok or India for treatment. That should be our long term goal, to give patients enough confidence and dissuade them from going abroad for treatment, Dawar confides.

The hospital is particularly proud of its association with Dr Naresh Trehan, the Founder Chairman of Medanta - The Medicity. Eminent Cardiologist Dr Bharat Rawat was placed at Norvic Hospital by the prestigious Escorts Heart Institute and Research Centre (EHIRC) for a period of three months in 1997. But he liked it so much here that he has been with us for 14 years now, Dawar tells with a smile. Norvic is currently working towards specialising in five more critical areas to be converted to its portfolio of super specialities.

Our intention is to stay contemporary with the latest technology and development in the chosen field of medical sciences and provide quality care at affordable price to everybody who comes to us seeking treatment,Dawar concludes on a positive note.

Milestones

1993: Norvic registered as Norvic-Health Care & Research Centre Limited. Services started with 30 beds.

1997: Shifts to its own premises in Thapathali  a 100 bed facility.

1998: MoU signed between Norvic and Escorts Heart Institute & Research Centre, New Delhi to start a Heart Command Centre.

1999: Centre for Neurological & Allied Sciences established. Neurosurgical Procedures started. First Pacemaker Implant conducted.

2000: First Cath Lab in the country established.

2002: First Beating Heart CABG Procedure and Coronary Angioplasty (PTCA) carried out. Norvic certified with ISO 9001:2000 Certification for Quality Management System.

2003: Peripheral, Cerebral, Renal and Carotid Angioplasties carried out.

2004: Norvic starts a dedicated state-of-the-art Digestive Disease Centre with Endoscopy, Sigmoidocopy and Colonoscopy facilities. Obstetrics & Gynaecology department established.

2005: Mini PCNL commenced to enhance and specialise the Urology faculty. CT scan established. Immunisation programme for the United Nations started. Norvic signs billing agreement with Vanbreda International of Belgium.

2006: First everTotal Knee Replacement surgery carried out. Norvic signs agreement with the Asian Development Bank (ADB) for medical care.

2007: State-of-the-art Mission: Save Heart Mobile CCU started. Norvic signs agreement with UNMIN for medical care.

2008: Norvic signs agreements with International Organisation for Migration (IOM) and Department for International Development (DFID).

2009: Sophisticated GE Innova-2000 Fixed Cath Lab installed to further enhance Interventional Procedures. Advanced Diagnostic Centre comes into operation. Norvic Institute of Nursing Education (NINE) established. Norvic joins hands with Action Aid and GTZ providing them health care packages and facilities.

2010: Specialised Dental Care added to the existing facilities. First ever Laser Surgery starts in the history of Urology in Nepal. The 3rd phase of Norvic's expansion plans begins.


SWOT Analysis

Strengths:

  •  Established Brand Name
  •  Best Hospital for Critical Care
  •  Clean and Hygienic Ambience
  •  Complete Line of Products as a Multi Speciality Hospital
  •  Good Team of In House Doctors
  •  Central Location
  •  Mobile CCU and 24 hrs Emergency & Trauma Care

 

Weaknesses:

  • People's Perception of Norvic being a Costly Hospital

Opportunities:

  •  Expand to other Super Specialities
  • Tie Up with Medanta“ The Medicity
  • Medical College (fi rst batch in 2014)

Threats:

  • Competition with International Manpower  

 

 

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