Coca-Cola launches Kinley in Nepal

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Coca-Cola launches Kinley in Nepal

November 29:Coca-Cola launched its bottled drinking water brand Kinley in Nepal on Tuesday, November 28, making a foray into the fast-growing segment of the beverage market.

Issuing a press statement, Coca-Cola said Kinley water comes with the assurance of high quality, safe drinking water and is produced with state-of-the-art technology using an eight-step purification process.

Nepal’s renowned actor Rajesh Hamal, brand ambassador for Kinley, unveiled the brand, along with the Country Director of Coca-Cola in Nepal, Ambuj Singh and Managing Director of Bottlers Nepal Limited, Puneet Varshney.

Prior to the launch, water experts Kabindra Pudasaini, senior program manager of Water Aid Nepal and Ghanashyam Gurung, senior conservation program director of WWF Nepal, highlighted the current scenario of water availability and quality of drinking water in Nepal. Both shared that they are partnering with Coca-Cola on innovative measures to replenish groundwater with projects on rainwater harvesting and groundwater recharge, in and outside the Kathmandu Valley.

At the launch, Ambuj Singh, country director of Coca-Cola in Nepal, shared, “Kinley is a brand trusted around the region, and we are excited to bring it to the consumers in Nepal. After the launch of Coke Zero last year, addition of water to our portfolio in Nepal further widens the choice of product offerings to our consumers to suit different consumption needs.”

Speaking about the launch Puneet Varshney, managing director of Bottler’s Nepal Limited said, “Kinley water shall be manufactured in Nepal, following a rigorous eight-step purification process. Attractively priced and packaged, Kinley will be launched in 1-litre packs and will be priced at Rs 25. We are proud to bring you international standards in Nepal, at an affordable price, for all our consumers all over Nepal.”

Kinley’s Brand Ambassador Rajesh Hamal said, “Kinley has won my trust and I am sure it will win the trust of all Nepalis. Kinley comes with the international standards of the Coca-Cola Company, and follows a rigorous purification process, with state-of-the-art technology. So, Kinley will always be the drinking water of my choice.”

 

 

 

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