December 10: MetLife Nepal on Sunday announced the launch of its new global brand platform under the tagline “MetLife. Navigating life together”. Issuing a press statement, the company claimed that the brand brings to life MetLife’s role as a trusted partner to its customers as they navigate life’s twists and turns and includes an updated visual identity, logo and tagline.

“This will mark the most significant change to the MetLife global brand in over 30 years,” reads the statement.

The 150 year-old company said it is adapting to the changing world and rethinking how to conduct business following a research conducted by MetLife among more than 50,000 customers worldwide that suggested consumers are overwhelmed with the pace of change and are looking for a trusted partner to help them navigate these changes.

“As a 150 year-old company, MetLife is adapting to the changing world and rethinking how we do business and the role we play in our customers’ lives. We are moving away from a traditional product-development model to one driven by customer insights,” stated Md Nurul Islam, chairman of MetLife Bangladesh, Nepal and Myanmar.

“In Nepal, we are already investing in gathering and analyzing customer insights to develop simple insurance and protection solutions that meet our customers’ needs.  As part of this, we are evolving our brand to express our role – our noble purpose – to be the trusted partner to help our customers navigate their changing worlds,” said Nirmal Kajee Shrestha, vice president and general manager, MetLife Nepal.

 To remove the complexities traditionally associated with insurance, MetLife said it is making substantial changes to its customer experiences. The MetLife brand refresh will ultimately impact all customer touch-points from the website to customer service to its sales process to ensure a more focused, simplified interaction, the statement said.