Tuborg brings back ‘Tuborg Open’ musical campaign

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Tuborg brings back ‘Tuborg Open’ musical campaign

May 9: Danish beer brand Tuborg has come up with its musical campaign ‘Tuborg Open’ under which world famous artists will collaborate with local artists across the globe to create new musical tracks.

Based on the theme 'the best way to explore the world is to explore its music', the company has collaborated with DJs Diplo and MO for this new campaign following the success of the similar event last year.

US-based director and DJ Diplo has already participated in the campaign the previous year and he will collaborate with popular Danish artist Mo in this edition, the company said in a statement.

The duo has created a track ‘Stay Open’ and have invited artists from around the world to participate in the campaign by recreating their own version of the track in their local languages under the ‘open to more’ initiative in creating a global allegiance of music lovers.

Dilpo has expressed his excitement to be a part of this year's campaign.

Similarly, Danish singer Mo said that she is very excited for the worldwide coordination. The worldwide track will be released on May 11 and the video will include the stories of worldwide artists.

  

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