May 14: FIFA released its official Coca-Cola-sponsored anthem "Colors", sung by US pop star Jason Derulo. The track written by Derulo emphasizes the excitement that greets the arrival of the World Cup, Coca-Cola said in a statement. Jason Derulo, a global pop star traveled to his homeland of Haiti to create the official music video for "Colors."

On the day the song debuted, Jason posted on social media that he had the idea of unity in mind as he was writing the uptempo jam.

The video was shot in Miami (where Jason was raised) and at The Citadelle Laferriére (a mountaintop fortress located in Nord, Haiti). Wycleaf Jean, who is also of Haitian descent, makes a brief cameo where he is seen playing guitar. In the video, people from all over the world can be seen coming out to celebrate their respective flags and nationalities ahead of the beautiful game's biggest tournament.

"The lyrics of "Colors" reflect an appreciation of diversity and coming together. It gives the message that it's time to raise your flag and represent your country. World Cup is a time of celebration, a time to come together and enjoy, support favorite teams and immerse in the delightful moments," the statement further said.

"It was a pleasure working with Coca-Cola to create the anthem for the 2018 FIFA World Cup. It’s a tournament that celebrates athletic excellence and I’m honored to provide the soundtrack.  As the lyrics say, 'There's a beauty in the unity we've found.' We are inundated everyday with negative news and it's hard to remain positive. That's why it's more important than ever to unite with people in your community to try and make a difference. As a Haitian-American, I've become more and more invested in giving back to where my family is from,” Derulo said in a statement.

Link of the video is available at: https://www.youtube.com/watch?v=p6E9R9qv1No