July 9: First Smile, an exclusive shop for ‘Chicco’ baby products, has been launched at lower ground floor of Labim Mall, Pulchowk. Issuing a statement, the company said that First Smile is a one-stop destination offering wide range of Chicco products in nursing, cosmetics, toys and travel (strollers, highchairs and car safety seats) for babies.

The shop was inaugurated by Gamini Lakshman Peiris, former deputy prime minister and minister for external affairs of Sri Lanka along with Nirvana Chaudhary, of Chaudhary Group.

According to the statement, Chicco is one of the biggest global baby care brands from Italy. It has presence in over 120 countries with over 700 independent outlets and sales of over Euro 900 million annually. The company said that the brand takes care of multiple needs of babies between 0 to 36 months through its innovative products.

“With its brand essence of ‘wherever there’s a baby’, Chicco puts its passion and expertise into capturing the moments between parents and  babies to transform them into safe, simple, and effective solutions.

Chicco’s vast experience in the infant world has been complimented by ‘Chicco Osservatorio’ (Baby Research Centre), dedicated to increasing its knowledge of psycho-physical, emotional and social needs of the babies. Osservatorio observes these aspects very closely, collaborates with experts in the medical-scientific world, communicates with the education facilities and constantly gathers suggestions from mothers and fathers to gain as much knowledge as possible on the world of children. The brand then applies new ideas and creates the best in line products that are safe and convenient for every growth stage of the baby,” the statement said.