October 29: Daraz, an online marketplace of Nepal, has announced a flagship sale day on November 11. This is the first mega event since the launch of the new Daraz application, the company said in a statement.

“Here the customers can expect a truly personalized and supercharged lineup of activities. Daraz 11.11 is a first of its kind event and is set to revolutionize regional ecommerce,” the statement further said.  

What is 11.11?

11.11 started in 2009, when Alibaba, Daraz’s parent-company, positioned it as Asia’s answer to Black Friday. Fast-forward 10 years, the 11.11 sale is ready to make the journey to Nepal. 

According to the statement, the one-day event posts unequaled sales numbers, four times that of Black Friday. Customers can look forward to a fully personalized shopping experience, in addition to massive mega deals, flash sales, thousands of brand vouchers, mystery boxes, giveaways and many more. The one-day sale event on the new Daraz App will be the biggest till date for the ecommerce company.

Rajeev Amatya, managing director of Daraz Nepal, shared his thoughts on the upcoming flagship sale, saying, “11.11 is poised to disrupt Nepal’s e-commerce industry. Once you experience what the Daraz App has in store for you, you’ll be able to draw a line in the sand and say: that was Daraz before 11.11; this is Daraz after 11.11.”