May 5: Coca-Cola has joined hands with the Nepalese Army, all three tiers of governments of Nepal as well as the Nepal Mountaineering Association and Sagarmatha Pollution Control Committee (SPCC) in arguably the largest joint initiative to retrieve discarded garbage from Mt Everest.
The initiative under the theme “Clean Our Pride” aims to preserve the sanctity of the world’s highest mountain and keep it pristine, reads a statement issued by the company.
Dandu Raj Ghimire, director general of the Department of Tourism, said, “As we were trying to launch the Mount Everest Clean-up campaign. Coca-Cola’s interest to join the campaign is of significant contribution to us. We are pleased to get monetary as well as moral support. On behalf of the Government of Nepal, we highly respect such contribution and wish good luck to the company.”
Commenting on the initiative, Nim Dorjee Sherpa, mayor of Khumbu Pasang Lhamu Rural Municipality said, “One of the major priorities of Khumbu Pasang Lhamu Rural Municipality is to keep our mountains and areas clean. We are thankful that many organizations including Coca-Cola are supporting the Mt Everest Clean-up Campaign. I am sure together we can make this campaign a great success.”
Talking about the partnership, Ang Dorjee Sherpa, Chairperson, Sagarmatha Pollution Control Committee (SPCC) said, “This is the first time that various government and non-government bodies, private sectors and tourism stakeholders are joining hands together to conduct a mega cleanup campaign on Mt Everest. I believe this partnership will be fruitful in addressing the current garbage problems of Mt Everest. This is just the beginning. We hope to continue the campaign for 2-3 years to make Mt Everest free of trash and spread the message worldwide. SPCC is grateful to Coca-Cola for joining us as a major partner in this campaign.”