May 24: Carlsberg and Liverpool Football Club have extended their sponsorship deal until 2023-24 football season.
Carlsberg in a statement said that it has been the title sponsor of the popular English football club from Liverpool since the beginning of the English Premier League.
According to the English media, the new agreement will take the pair’s relationship to a record 31 years.
Billy Hogan, managing director and chief commercial officer at Liverpool, informed English media, “Since 1992, we have enjoyed a long and loyal relationship with Carlsberg and this extension is a real testament to the strong and historic link between the club and the iconic beer brand.
Jessica Spence, chief commercial officer at Carlsberg, added, “The relationship between Carlsberg and Liverpool is iconic, and we’re extremely proud to have been a part of the family for 27 years.
Carlsberg Beer as a worldwide partner of the popular English football club, Liverpool, is popular amongst the fans of the English club around the globe.