November 12: A three-day course on practical branding was held in the capital from November 8-10.
The Practical Branding Workshop was organized at Hotel Yak and Yeti by Nepal Institute of Directors (NID), which is a non-profit organization.
The keynote speakers of the workshop were Sergei Lelikov, who has been running a practical branding school in Russia for 30 years and Roshan Pokharel, the president of NID.
Around 30 participants from various banks, insurance companies and corporate sector took part in the workshop.
On the first day of the workshop, all the participants were briefed with examples about the ways to create a strong brand in a step by step method.
All the participants were divided into four groups on the second day and each group was given a topic from which they had to create a brand.
All the essentials that are required for a good brand including name, slogan, market trend, visual image and metaphor had to be inserted to make the brand fully functional.
The groups presented their brand to each other on the third day.
Lelikov helped all the group members by pointing out to their strengths and weaknesses and congratulated all the groups for doing a good job. He further added that he was very happy to be in Nepal.
Pokharel and Lelikov thanked all the participants for making the workshop successful. All the participants were given certificates during the closing ceremony.