January 22: IMS Group has acquired the rights to distribute Linearflux products in Nepal. With this acquisition, it has become the sole national distributor of Linearflux in the country.
Created by the engineers of Beats By Dr Dre and Monster Products, Linearflux is a brand of wireless headphones that provide a hyper-definition audio experience, as stated in the company’s website.
The brand had so far made its products available in the country via the SmartDoko online platform. The products were also available in a few retail outlets, namely IMS Little Smiles Showroom and IMS Smart Showroom.
IMS issued a press statement quoting President and CEO Dikesh Malhotra as saying, “We feel extremely happy and proud to have acquired the sole authorized national distributorship of yet another international brand Linearflux in Nepal.”He further added, “Through this acquisition, we wish to fulfill our consumer’s needs, continuously improve and enhance their experience at every aspect.”