January 29: Apollo Tyres, an Indian tyre brand, has set up an office in Nepal.
The office, which is its first in Nepal and its first in the SAARC region outside India, was inaugurated on Tuesday (January 28) by Rajesh Dahiya, vice president of marketing, sales and service for India, SAARC and Oceania, Apollo Tyres Limited.
Apollo has been selling tyres in the Nepali market for quite some time. But, considering Nepal’s growth potential and the progress it is making in terms of infrastructure, it is now building a complete team of sales and service personnel with a dedicated office in the country, according to a press statement issued by the company.
“Over the past few years, we have been making steady inroads into the Nepalese market,” the statement quoted Dahiya as saying, “Our product range fits well with the Nepalese consumer requirements and with the support of our key distribution and retail partners here, we have been able to penetrate most of the replacement tyre market segments.”
He further stated, “Now that we have a foothold in Nepal, we believe it is the perfect time to step up our focus in this market with the establishment of this office in the capital city of Kathmandu.”
As per the statement, Nepal contributes to more than 35 percent of the company’s exports to SAARC countries with Arrow International, Shubha Shree Pvt Ltd and Pallavi Enterprises being the distributors of the tyres in the country.
Apollo Tyres Ltd is an Indian tyre brand and has multiple manufacturing units in India and a unit each in The Netherlands and Hungary. The company markets its products under its two global brands – Apollo and Vredestein and its products are available in over 100 countries through a vast network of branded, exclusive and multi-product outlets.