NE Group: Expanding Perpetually

  11 min 4 sec to read

 
--By Gaurav Aryal
 
Ravi Bhakta Shrestha, Vice Chairman, NE Group
Ravi Bhakta Shrestha
Vice Chairman, NE Group
As any other business houses, NE Group also envisions securing the top position among Nepal’s corporate groups. Ravi Bhakta Shrestha, Vice Chairman of NE Group is content with the growth his business has been able to achieve so far, despite the turbulent economic and political environment of the country that has been in the scene. Similar to the business fraternity that stood the test of time, the group has held its roots strong to come this far since its inception. 
 
With a belief and optimism for the better future, NE Group has some growth plans up its sleeve to expand in the days to come. The group that has been primarily been concentrated in the manufacturing and trade sectors is now looking into the service industry with much enthusiasm and dedication. Shrestha says that his group will be exploring more into the health and tourism sectors where it already has some investments. 
 
Harnessing Prospects
Shrestha optimistically says, “We see numerous potentials in the future. The political situation has now shown signs of improvement. Once we achieve the much awaited stability, there are many reasons to get encouraged.” Not only NE Group, but the business community will be more confident to make investments through domestic as well as foreign sources, he adds.
 
Foreseeing the brighter days to come, the group promises to venture into newer sectors like herbal industry and high value agriculture. Hydropower is also one of the priority sectors of the group. Shrestha reveals that talks are going on with South Korean investors regarding energy development but added that details are yet to be finalised.
 
The group sees itself prosper in the service industry. So, the group is planning to come up with boutique hotels outside the Kathmandu valley. Though Shrestha denied elaborating into details, he says that the group has identified a couple of places for establishing hotel. Likewise, the group is also planning to expand its SRL Diagnostic Centre as a wellness centre. He claims that SRL Diagnostics laboratory is South East Asia’s largest diagnostic lab and the group has established it here which he says is the most modern lab in Nepal. Shrestha is hopeful that a couple of projects in the service sector will be launched within a year or two.
 
With an aim to expand into the tourism sector, the group has acquired 1,020,144 shares held by Oberoi Hotels Pvt Ltd, an international hotel chain, in Soaltee Hotel Ltd. Sibkrim Land and Industries, subsidiary of the group acquired the entire stakes worth Rs 142.82 million in 2012.
 
Prime Focus
The prime line of business for the group has always remained manufacturing and trading but has now expanded into banking, insurance, distribution, international trading, consulting services and project development. Similarly, the group also has presence in hospitality, health and education sector.  Likewise, the group is one of the major promoters in United Insurance and Himalayan Bank Limited. Shrestha claims that United Insurance comes among top five insurance companies of Nepal.
 
In the manufacturing sector, the group used to export some of its products to the foreign markets but Shrestha now says that the domestic market has surged a lot so, the group has been concentrating only in the domestic market at present.
 
As a recent move into the food and beverage business, the group has recently opened Barista-Lavazza, a chain of Italian coffee shops in Nepal. 
 
In the manufacturing sector, the group has trusted multinational brand names as joint venture in its portfolio. With a joint venture with Unilever, it has been producing numerous consumer products needed for the domestic market from its factory in Hetauda. Shrestha says that it is the listed company  that provides highest dividend to its shareholders every year.
 
NE GROUP
 
Management Approach
Though the group was established as a family owned business, it has now taken the path of professionally managed corporate house. Shrestha says that it is the need of the time that has increased the value of human resource. “Success depends on the quality of human resource,” he says. The group has given utmost value to professionalism. And, it has assigned individual professionals with relevant responsibilities who look after the companies and regularly brief to the board of directors that gives necessary suggestions and takes action as needed. 
 
The group is employing 250 people in its companies and factories. Human resource management is also done by the HR department of each of the companies. A weekly meeting is held where the issues are communicated and necessary action is taken. “The group is moving ahead in a purely professional and independent fashion,” says Shrestha.
 
CSR Activities
The group with a promise to give back to the society established IJ charitable trust in 1981.  According to Shrestha, the Trust, a non-profit and self-funded organisation, is most active in aiding the good health and education of underprivileged children. Likewise it has been making contributions also for the preservation of Nepali culture. The Trust has also created a long-term sustainable fund for the Paediatric department of Tribhuvan University Teaching Hospital to provide financial help to needy children for medical treatment. It also honours renowned writers, artists and ethnic persons who have made significant contributions to the society. In 1985, the Trust established the I.J pioneer High School in Hattiban, Lalitpur which provides quality education and extra-curricular activities to more than seven hundred students. The school also provides free scholarship to 100 needy and talented students each year, shares Shrestha.
 
Growth as a Group
 
NE Group of today once was a small garment store, a family owned business initiated by Ravi Bhakta Shrestha’s grandfather. The garment store gradually expanded into a business of money exchange service when there were no banks and other financial services in the country.
 
When the trade relationship with India kept on growing along with the growth of trade volume with the southern neighbour, first generation businessmen of Shrestha family also involved in trading of tea. The trading business did not limit to India alone. Shrestha says that his family was the first in Nepal to establish trade relationship with South Korea in 1968. Then South Korea’s economy was rapidly growing. Shrestha used to import garments and construction materials from there. However, the licensing system prohibited the group to expand the trade volume as it wished. Similarly, in the trade front, the group once exported some products like musk and peacock feathers to international market.
 
As an important milestone towards industrial concentration, the NE Group in partnership with Jalan group of India acquired Ganapati Cotton Mill in Biratnagar that had remained closed for quite some time. However, the factory was again closed down after operating for few years because of labour and other issues. Likewise, the group acquired Nepal Synthetic Industry in Hetauda and expanded it. The group also once had two iron mills in Biratnagar and Hetauda.
 
When the business moved onto Shrestha’s shoulder, he kept on expanding his family business, following the footsteps of his father. He says that one of the most important and biggest moves he made was signing an agreement with Unilever. This tie-up has given extra edge to the group in its growth as a large business house that it is today, says Shrestha.
 
Some Companies and Subsidiaries of NE Group
 
National Ice Cream Industries Pvt Ltd
This company was established in 2009 as a joint venture between NE Group and The Nanglo Group. National Ice Cream Pvt Ltd produces premium frozen dessert in a state-of-the-art 18,500 sq ft manufacturing unit located at Balaju Industrial District, Kathmandu. The company claims that it has ensured high quality and maintenance of stringent hygiene standards throughout the manufacturing and distribution cycle with a fulltime team of professional food and dairy technologists. The company produces ice cream under Azzabko brand. Azzabko products are available in over 500 retail stores, restaurants and hotels across the country.
 
 
NICMNICM
Established in 2006, National Investment & Capital Market Limited (NICM) provides Asset Management, Investment Banking, Research, Consultancy And Training services all under one roof. The management is supported by Citizen Investment Trust, a public fund manager and merchant banker. NICM has an issued capital of Rs 150 million and is due to be listed on the Nepal Stock Exchange.
 
 
National Soap Industries Pvt LtdNational Soap Industries Pvt Ltd
National Soap Industries Pvt Ltd, established in 1996 is a large scale industrial until at Hetauda Industrial Estate, Makwanpur manufacturing laundry soaps, powdered detergents and hair oil. The company provides back-end production and packaging capabilities for the leading brands of Unilever Nepal such as OK laundry soap and Wheel detergent powder.
 
 
Unilever Nepal LtdUnilever Nepal Ltd
Established in 1993 as a joint venture between Hindustan Unilever (formerly Hindustan Lever) and Sibkrim Land & Industrial Co (a subsidiary of NE Group), Unilever aims to meet the everyday needs of Nepali household, to anticipate the aspiration of consumers and to respond creatively and competitively with branded products and services to raise their quality of life. The company manufactures international brands such as Sunsilk Hair products, Close Up, Pepsodent, Wheel Detergent Powder, OK Laundry Soap, Axe Deodorants, Dove, Fair and Lovely, Lifebouy, Lux, Lakme, Ponds and Vaseline amongst others. The company is listed on the Nepal Stock Exchange.
 
 
United Insurance Co LtdUnited Insurance Co Ltd
United Insurance started its operation on December 1, 1993 (Mangsir16, 2050) after its registration with the Company Registrar’s Office and approval by Insurance Board. The company is promoted by leading industrialists and reputed trading and commercial houses of Nepal and is publically listed on the Nepal Stock Exchange. The authorised capital of the company is Rs 150 million. 
 
 
Life Care Services Pvt LtdLife Care Services Pvt Ltd
Established in 2010 as a joint venture between Life Care Services Pvt Ltd (a subsidiary of NE Group) and Super Religare Reference Laboratories India, it is one of the largest diagnostic networks in South and South-East Asia. Through SRL’s expertise, the lab provides international standard diagnostic services in the country offering over 3500 tests covering most diseases. The lab is located at Mahrajgunj, Kathmandu and boasts 12 collections centres across the country in cities such as Dharan, Pokahara, Biratnagar, Nepalganj, Bhairawa, Bharatpur, Dhangadi, Dharan and Janakpur.
 

 

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