July 30: Elance Digital Media, a digital marketing and SEO firm, is all set to organise “Digital Marketing Conference 2018” on August 4 in Kathmandu.

Issuing a press statement, the company said that this one-of-a-kind conference will help make businesses aware of what they are missing out on in the lack of proper content marketing plans and the importance of devising proper strategies.

“Most businesses in Nepal are using Facebook for digital marketing followed by Instagram, YouTube, and Twitter. Then comes Google, AdWords and SEO along with other traditional tools like display, SMS marketing, and so on,” reads the statement, adding that the organisers will shed light on what content marketing is, different kinds of content marketing strategies, the best strategy for a company and how to go about formulating it, in the conference.

According to the statement, the participants will get a chance to closely understand some content writings, case-studies and success stories.

The company will also launch a beta version of its content ordering system, which will include single and bulk ordering systems. Both these systems have basic details of the client, industry type, keywords that the rank clients want, word count, quality of the content among others based on which the system will automatically generate a price for each order.