December 28: Scotch whisky brand Johnnie Walker has reintroduced its Green Label malt whisky in Nepal. Issuing a press statement the company said that the malt Scotch whisky is back in the Nepali market due to the ‘popular demand’.
Introduced in 2005, Johnnie Walker Green Label is crafted from malt whiskies from classic distilleries across Scotland that have been matured for a minimum of 15 years. Johnnie Walker revised its range in 2012 with the introduction of Johnnie Walker Gold Label Reserve and Johnnie Walker Platinum Label, after which Johnnie Walker Green Label was discontinued across global markets with the exception of Taiwan where it has remained on sale. Johnnie Walker recently announced that it was bringing the blend back into its range globally, including Nepal. Guy Escolme, Johnnie Walker Global Brand Director, said, “We have listened to our consumers and we are responding to popular demand to reintroduce it.
According to the company, Johnnie Walker Green Label is a blend of only malt whiskies, with no grain whisky content. “It is crafted from a palette of Speyside, Highland, Lowland and Island malts, delivering all the character of a single malt whisky, but with a greater depth and wider flavour experience,” reads the statement. As per the company, the unique flavour profile of Green Label is a result of the careful balancing of four key signature styles, represented by malts of famed Talisker, Linkwood, Cragganmore and Caol Ila distilleries.
Johnnie Walker Green Label has won a string of international awards including Double Gold and Best Blended Scotch at the San Francisco World Spirits Competition in both 2006 and 2007.
The whisky will be available in selected stores in Nepal at Rs 8,000 for one litre and Rs 6,150 for 750ml.