With declining revenues, telecom service providers are exploring the subscription model to sustain their business. Ncell, Nepal’s only private-sector telecom operator, has already launched subscription-based packages, while Nepal Telecom remains undecided.
Ncell recently introduced the ‘Always On Renewal Pack,’ aiming to provide affordable, hassle-free services and revolutionize Nepal’s telecommunication sector. Under this renewal pack, Ncell has launched three types of packages. The Best Renewal Pack, priced at Rs 399, Rs 499, and Rs 599 per month (including tax), offers 8 GB to 20 GB of data, 399 to 599 minutes of talk time, 39 to 59 SMS, unlimited YouTube, and unlimited night data. The Unlimited Renewal Pack, available at Rs 799, Rs 999, and Rs 1,499 per month, provides unlimited talk time, unlimited YouTube, unlimited night data, 30 GB to 100 GB of data, and 79 to 149 SMS. In addition, the company has introduced separate voice and data packs, with voice packages ranging from Rs 199 to Rs 449 and data packs starting at Rs 299.
According to Ncell, these subscription-based plans eliminate reliance on costly pay-as-you-go services and frequent small recharges. A senior Ncell official stated that the renewal pack is designed to shift customers toward a subscription model, ensuring uninterrupted connectivity while maximizing value. Unlike the traditional 28-day cycle, the new Always On Renewal Packs run for 30 days, offering an additional two days of service. Some packs also include unlimited All-Nepal talk time, allowing customers to call their family, friends, and colleagues without restrictions.
In a presentation last December, Ncell CEO CEO Jabbor Kayumov emphasized the need for a minimum fee system to sustain the telecom sector and attract investment in infrastructure, including 5G development.
Ncell appears to be moving ahead, aligning with CEO Jabbor Kayumov’s vision. While Ncell has embraced the model, state-owned Nepal Telecom has yet to make a move. Nepal Telecom spokesperson Hari Dhakal confirmed that the company is in a wait-and-see mode. “We are considering the subscription model, but no decision has been made yet. As a government-owned entity, our focus is on providing affordable and accessible services rather than purely business-driven plans,” Dhakal said. He acknowledged that regulators have raised concerns about the excessive number of small packages, suggesting that a shift to subscription-based plans might be worth discussing. Officials note that since Nepal Telecom operates under government procedures, adopting a new model would require additional approvals and processes. However, some believe subscription plans could be a solution to prevent financial instability in the long run.
The Nepal Telecommunications Authority (NTA) has not approved or mandated a subscription-based system for telecom companies. Spokesperson Santosh Poudel confirmed that the regulator has not made any policy decisions in this regard.
