Atharva Business College , established in 2013 and affiliated with Pokhara University, is a distinguished institution offering dynamic academic programs such as BBA, BHM, BHCM, MBA, and MHCM. With a mission to develop transformational leaders, innovative entrepreneurs, and multidimensional managers, the college blends academic rigour with practical experience. Tamish Giri of New Business Age spoke with Dr. Hiralal Shrestha , Principal of Atharva Business College, to learn more about the institution. Excerpts:

How does Atharva Business College differentiate itself from other business colleges in Nepal? What philosophy or approach guides its curriculum design and teaching methodology?

Atharva sets itself apart by offering a curriculum that goes beyond the traditional university syllabus, with a strong emphasis on research and skill development. Each semester, in addition to the core courses prescribed by Pokhara University, students engage in specialised skill-building modules. These include public speaking training, simulation programs and hands-on practical sessions, all designed to equip students with market-relevant competencies. While adhering to university standards, Atharva enhances its curriculum with professional and practical training to ensure that students are well-prepared to address real-world challenges. By the time they complete their BBA or BHCM programs, graduates become confident and competent, ready to enter the job market.

What skills are most critical for business students to thrive in the job market? How does Atharva incorporate realworld business challenges into its programme?

Success in the job market depends on aligning educational outcomes with industry expectations. Often, there is a gap between theoretical knowledge and the skills employers require. Atharva bridges this gap by emphasising practical exposure. For instance, our BHCM program is designed to produce professionals tailored to the healthcare management sector. In response to evolving market demands, we are launching an MHCM program this year. By combining theoretical instruction with real-world experiences, we ensure that our graduates acquire the skills that meet the needs of employers.

How is the college integrating technology and innovation, particularly given the increasing demand for tech-savvy professionals?

Recognising the critical role of technology in today’s business landscape, Atharva has integrated digital marketing and IT modules into its curriculum. We have made IT education for both BBA and BHCM students to ensure that they gain proficiency in the tools and technologies that drive modern industries. Atharva has forged several partnerships to strengthen digital literacy. We have signed MoUs with IT companies and hospitals, providing students with opportunities to gain hands-on experience and technical knowledge directly from industry professionals.

Does Atharva have any international collaborations or exchange programmes to provide students with a global perspective?

Although we currently do not have active international collaborations, we are in discussions with universities in India, the UK and other countries to establish exchange programs. Starting next year, we plan to host international conferences and introduce semester-long exchange opportunities, providing our students with invaluable global exposure.

How does the college build strong industrial linkages?

Our strong industry connections provide significant benefits to our students. For example, BHM students undertake yearlong internships at five-star hotels both in Nepal and abroad, with placements in destinations such as the UAE, Japan and China. These partnerships offer students invaluable practical experience, equipping them for successful careers.

How does the college foster an entrepreneurial mindset among students, especially in Nepal's emerging startup ecosystem?

Entrepreneurship is a cornerstone of our educational approach. While Pokhara University includes entrepreneurship as a subject, Atharva goes beyond by organising workshops and training sessions. This year, we launched a new initiative encouraging students to start their own businesses before graduation. A recent workshop focused on curbing youth migration by fostering entrepreneurial skills. Additionally, we are in the process of establishing our own incubation centre and collaborating with banks to provide seed funding for creative ventures.

How are students encouraged to pursue research projects? Are there specific areas of research that you are emphasising?

Research is a key strength at Atharva. We have a dedicated Research Management Cell, led by distinguished experts. We also publish a biannual international journal. Three editions of the journal have already been released and received notable citations. While our primary research focus is on business and healthcare management, we encourage students to explore projects that address Nepal's unique challenges in these fields.

What challenges do you see in Nepal’s business education sector, and how is Atharva addressing them?

The main challenge is the disconnect between academia and industry needs. Many institutions focus primarily on theoretical education, leaving graduates ill-prepared to join the workforce. Atharva addresses this by emphasising practical training, internships and technical education. Our goal is to produce graduates who are not just job seekers, but job creators, making meaningful contributions to Nepali economy.

What are your short-term and long-term goals for Atharva?

In the short term, we aim to enhance our curriculum with additional training sessions, public speaking workshops, and entrepreneurial skill-building initiatives. Our long-term plans include establishing an incubation centre to support student startups. We are particularly excited about the launch of our MBA and MHCM programs this year. These programs are designed to meet specific industry needs. For example, the MHCM program aligns with recent government policies and addresses the growing demand for skilled healthcare managers.

(This interview was originally published in    December 2024 issue    of New Business Age Magazine.)