Nepal As MICE Destination Discussed

Nepal Tourism Board (NTB) has started negotiations with tourism associations and experts to adopt a strategy to promote Nepal as a MICE (Meeting, Incentive, Conference and Exhibition) destination. NTB held discussion with the representatives of five and four Star hotels on 15 July for the purpose. 

 

“Prior to this, we were solely dependent on the individual overseas tour operators to promote Nepal but we will now all be working together to penetrate new segment of a market that has great potential,” said Subash Nirola, Officiating Chief Executive Officer of NTB. NTB has asked the hotels to form a consortium so that it would be easy to explore, promote and support MICE tourism. The hotels were also requested to provide the modality for concert market and promotion plan in the focused and targeted market