Panchakanya Strengthens Footprint in Bathware Market

Panchakanya Group, a name long associated with trust and quality in Nepal’s construction materials sector, is now making bold moves in the bathware sector with the launch of its new brand — Panchakanya Bathware. Having already established market leadership in steel and iron products, PVC and drinking water pipes, ready-mixed concrete, cement and various construction materials, Panchakanya introduced its bathware line on February 3, coinciding with Saraswati Puja (Basanta Panchami).

Following extensive research into consumer preferences and market gaps, Panchakanya developed a line of bathware products tailored specifically for the Nepali market. The company collaborated with a renowned Indian manufacturer to incorporate advanced technologies to produce taps and showers crafted to Panchakanya’s specifications.

According to the company, Nepal’s bathware market has traditionally been divided between low-cost, poor quality products and expensive premium imports. Panchakanya Bathware seeks to bridge this divide by offering high-quality, affordably priced alternatives. The brand is built on five core values: elegant design, durable performance, sustainable engineering, affordable pricing and dependable service. Its range of products, including taps, showers, basin mixers, sink mixers, wall mixers and diverters, has been well received for its balance of quality, aesthetics and after-sales support.

Panchakanya Bathware currently offers 18 distinct product series, each named after major Nepali rivers.

Basanta Rijal, Sales Head of Panchakanya Bathware, shared, they maintain consistent quality across all models. “Mai is our entry-level series, while Koshi represents our premium line. Over the last five months, we have seen growing interest and positive feedback for our products,” Rijal said. “We are rapidly expanding our retail presence.”

According to the company, its faucets feature advanced aerator technology that mixes air with water to deliver a soft, bubbly flow, enhancing visual appeal while conserving water through controlled usage. The flow dynamically adjusts depending on use — less for handwashing, more for showers, optimizing efficiency. All Panchakanya Bathware products are made from 100% virgin brass and finished with multi-layer chrome plating for lasting shine and durability. Panchakanya backs its products with a comprehensive 10-year warranty. If any component fails within this period, the company offers free repair services, including plumbing, without requiring a purchase receipt.

Ujjwal Kumar Shrestha, Executive Director of Panchakanya Group, told New Business Age that the company’s immediate goal is to capture 5% of the bathware market share “After reaching 5%, we aim to grow to 10%, then 20% and beyond. Our vision is to make Panchakanya Bathware accessible across the country,” he added.

Shrestha said the biggest challenge to achieve this target will be to change public perception toward bathware. “We must convince consumers that we offer reliable, high-quality bathware. This will be done through both media outreach and grassroots engagement,” Shreshta added.

He shared that the company has already surpassed its initial target of establishing 100 outlets in 100 days. “We currently have 120 outlets,” said Shrestha. “Of the targeted 20 distributors, 16 have already come on board.”

Looking ahead, Panchakanya plans to launch a sanitaryware collection that includes basins, toilets and various bathroom accessories—marking another step in reshaping Nepal’s home improvement market.

(This article was originally publihsed in August 2025 issue of New Business Age Magazine.)