AAN Demands Implementation of Clean Feed Policy

July 17: Advertising Association of Nepal (AAN) has raised serious concern regarding the government’s failure to implementation the clean feed policy.

The government had recently announced to implement the clean feed policy from July 16 but it backtracked from its decision in the last minute citing various reasons.

AAN organised a press conference on July 17 to draw the attention of the government and demanded that the government implement the policy at the earliest. AAN had been demanding the clean feed policy since a long time for the promotion of local advertisement.

“It is really sad that the government’s announcement to implement the clean feed policy from July 16 was taken back within two days of the announcement. This has caused a loss of Rs 6 billion to the local advertising market and hampered revenue collection,” AAN said in a statement.

AAN General Secretary Narayan Kumar Shrestha informed that the government made lame excuse by saying that the policy is not yet ready.

The clean feed policy is considered a new milestone for Nepal as it would help in commercialization and institutionalization of the local advertising market.