Godrej Appliances marks 60 years of service

March 8: To mark its 60 years of service in the home appliance industry, Godrej Appliances launched two new categories of products in the Nepali market on March 7. Godrej Appliances along with CG EOL, a subsidiary of Chaudhary Group and the authorised distributor of Godrej Appliances, launched new range of air conditioners, chest freezers and high-end signature series of refrigerators - NXW and Duo series - amid a press conference in the capital.

Godrej, which has been one of the environment conscious companies producing the first green refrigerator and first green inverter AC in India, has been expanding and strengthening its portfolio to offer a complete range of power-efficient home appliances in Nepal.

“CG has been always focused on the satisfaction of the customers and Godrej, being a brand which constantly focuses on balancing consumer needs, together our association will be fully focused on the need and convenience of customers and the society at large,” shared Nirvana Chaudhary, managing director of Chaudhary Group. He further said that CG has also aggressively extended to reach through channel expansion to 140 direct dealers in 2017 and targets to increase this number to 200 in 2018.

“Being a brand that has a deep understanding of refrigeration and its adjacent spaces, and a brand which has built a strong reputation for being reliable, trustworthy and environmentally conscious, it makes perfect sense for Godrej to extend its portfolio to offer the complete range of home appliances in Nepal. We are targeting to be on the top three appliance players in Nepal by 2020,” said Sanjeev Jain, national sales head of Godrej Appliances.