Media Convergence

The new sources of complexity and uncertainty are seen in the new media. It is seen that the media industry is being pessimistic about the changes in media and its impact on the media business and model. There are many opportunities emerging from media business. Media owners also need to determine the relative importance of advertising to their business. The market too seems to be complex because different consumer patterns emerge. But the reality is, new media will go along with old media behaviour offering consumers with various choices. 

Pramila Olee, Teku, Kathmandu