Extend The Value Chain

 

I find New Business Age magazine loaded with relevant content. I believe that the reading habit of today’s youth is oriented towards byte sized articles. Additionally, articles could be more attractive and easier to comprehend with the use of graphics. Enlivening the contents in such a manner would be a challenge for contributory guest articles, but if the magazine could offer a way to do it and the approval from the author, the suggested improvements could be achieved.   

I think that the core readers of this magazine are young executives and management students. What they really crave for is information - latest trends, developments, concepts, models… etc. I wonder, is it possible to feature an exec-summary with every issue that touches 5 to 10 important points under various categories For example, these could be latest concepts in H.R., governance, CSR, marketing, branding orleadership. Each point could be a 3-4 liner as in intro. The reader can do research by him or herself if the subject is relevant.

I believe that any educational forum or magazine (like this one) has a dual role to play: pass on domain knowledge and also imbibe certain values and attributes that make humans better. After all, the quality of a human being defines the way he or she  operates in a value-challenged environment. Could your magazines carry a regular feature that helps the reader to understand the difference between pursuing success and excellence? Is the publication group into creating experiential platforms that bring alive the various theories propounded in these magazines? Such activities would extend the value chain and would go a long way to create domain leadership. 

Manosh R. Sengupta, Brand-Parent, Nurturer, Mentor, brand-@itude