July 3: Gorkha Brewery has launched Nepal’s first premium ‘Strong’ beer in view of the change in consumers’ taste.

The company has introduced Tuborg Classic with Scotch Malts in the Nepali market. The company officially launched this product amid a function at Hyatt Regency Hotel on July 2.

“Our objective is to provide varieties of world-class tastes to our customers,” said Arun Adhikari, managing director of the company.

Its Marketing Director Baibhav Sharma informed that the beer is a ‘strong’ beer with premium taste. The beer prepared with premium scotch malts and selected herbs will provide different taste to new generation of beer lovers, informed the company.

The beer launched with the tagline ‘Stronger and Smoother’ contains 6.5 percent alcohol. The company has set the market price of 650 ml bottle at Rs 310.