Nepal is set to celebrate ‘Visit Nepal Year 2025’ in collaboration with China, aiming to attract a significant influx of Chinese tourists and strengthen bilateral ties. The initiative follows China’s decision to reinstate Nepal as a travel destination for its citizens in March 2023, sparking optimism among tourism entrepreneurs.
Before the COVID-19 pandemic, Chinese tourists were the major contributors to Nepal’s tourism sector, with 169,543 arrivals recorded in 2019. The pandemic caused these numbers to plummet, with a modest recovery seen in 2023 as 60,878 Chinese tourists visited Nepal. By November 2024, the figure had risen to 92,848, but this is still far from pre-pandemic levels.
Tourism stakeholders are optimistic about achieving a significant boost in 2025. China has committed to observing ‘Visit Nepal Year 2025,’ encouraging its citizens to explore Nepal’s cultural and natural treasures. This initiative also coincides with the 70th anniversary of Nepal-China diplomatic relations, a milestone both countries aim to commemorate through strengthened tourism and cultural exchanges.
The announcement of ‘Visit Nepal Year 2025’ was made during former Prime Minister Pushpa Kamal Dahal’s visit to China in September 2023. The commitment was further reinforced during the visit of Prime Minister K.P. Sharma Oli to Beijing in 2024, where both nations pledged collaborative efforts to promote Nepal as a travel destination.
Promotional activities planned in Nepal include the ‘China Festival,’ ‘Happy Spring Festival,’ Chinese New Year celebrations in Kathmandu, and the Pokhara International Mountain Cross Country Competition. Additionally, events such as the China-Nepal Friendship Dragon Boat Race Festival and the Lumbini International Peace Festival aim to attract Chinese tourists. Nepal will also host a Chinese Film Festival, further enriching cultural exchanges.
In China, promotional campaigns will go beyond major cities, targeting diverse markets. Tourism entrepreneurs have planned to officially launch the campaign from Bhaktapur, leveraging cultural heritage as a key attraction.
Tourism experts emphasize the importance of addressing existing barriers to ensure the success of ‘Visit Nepal Year 2025.’ High airfares and limited flight connectivity remain significant challenges. Nepal’s tourism operators are advocating for increased direct and chartered flights by Chinese airlines to boost accessibility.
“Even if we welcome 300,000 to 400,000 tourists in 2025, it will be a remarkable achievement,” said Kishor Raj Pandey, CEO of Sathi Nepal Tours and Travels. He noted that Thailand received 5 million Chinese tourists in 2024, highlighting Nepal’s untapped potential.
Improved road infrastructure is also crucial to cater to the expectations of Chinese tourists, who prioritize seamless travel experiences. Bishwesh Shrestha, a prominent tourism entrepreneur, stressed the need for coordinated efforts among the Nepal Tourism Board (NTB), Nepal’s embassy in China, and private sector operators.
Nepal has launched the ‘China Ready Programme’ to better cater to Chinese tourists. This initiative focuses on skill development for tourism professionals, media collaborations, and hosting familiarisation trips for Chinese influencers and tour operators.
Deepak Raj Joshi, CEO of the NTB, underscored the importance of enhancing Nepal’s visibility in major Chinese markets. The board plans to utilize digital platforms and cultural events to showcase Nepal’s unique offerings.
Chinese tourists visiting Nepal fall into four main categories: those travelling through agents, independent travellers, Buddhists, and government officials. While the trend has shifted towards budget-conscious travellers preferring two- or three-star accommodations, high-end tourists remain an essential demographic. Popular destinations include Kathmandu, Nagarkot, Dhulikhel, Pokhara, Chitwan, and Lumbini.
As Nepal looks forward to hosting over 300,000 Chinese tourists in 2025, the year is poised to become a turning point for the country’s tourism industry. By addressing existing challenges and leveraging diplomatic and cultural ties, Nepal aims to reclaim its position as a top destination for Chinese travellers, fostering a deeper connection between the two nations.
