November 10: Viber, one of the world’s leading messaging apps, announces the launch of ‘Public Accounts’ on November 9. Issuing a press statement, the company informed that the new feature will allow businesses, brands and public figures to engage with Viber’s more than 800 million unique registered users in a way that is personal, intuitive and seamless.

According to the press statement, the new feature will offer a suite of solutions for businesses, brands, and public figures. Similarly, it will help to engage with their audiences through the use of various 1-on-1 chat options or social broadcasting all on one platform.

"On Viber, people already connect securely and freely with their families, friends and colleagues. Today, we are introducing a way for people to start connecting with businesses, too," said Michael Shmilov, COO of Viber. "The first set of tools will enable businesses to reach their audience on Viber using messaging and rich interfaces, which can be tailored to the various needs of any business."