Ina Center Nepal, the official distributor of Al Haramain Perfumes in Nepal, hosted the grand launch of the brand’s premium collection amid an event last Wednesday, September 18, at the Radisson Hotel, Kathmandu.
The launch was inaugurated by Rajesh Kaji Shrestha, President of the International Chamber of Commerce.
Al Haramain Perfumes boasts over five decades of expertise in crafting world-class fragrances from the UAE. The brand, which enjoys a strong global presence, is now officially available in Nepal, marking a significant milestone for the country’s perfume enthusiasts, Ina centre Nepal said in a statement.
“The event highlighted several of Al Haramain's signature collections, including the Amber Oud series, La Venture series, and the Azlan Oud series, showcasing the brand’s wide array of offerings that appeal to fragrance lovers worldwide,” reads the statement.
During the event, the company also unveiled two of its latest fragrances: Amber Oud Dubai Night and Amber Oud Dubai Aqua.
The event saw the presence of key industry leaders, distinguished guests, celebrities, influencers, and media representatives.
“Ina Center’s successful partnership with Al Haramain Perfumes reflects its dedication to bringing high-quality international brands to the Nepalese market,” reads the statement.
“We are incredibly proud to bring one of the UAE’s most prestigious perfume brands to Nepal for the very first time,” said Uddhab Bartaula, Managing Director of Ina Center, during the event. “Al Haramain has set the benchmark for exquisite fragrances, and we are confident that Nepalese consumers and fragrance lovers will appreciate the rich heritage and modern craftsmanship behind every bottle.”
Al Haramain Perfumes was founded in 1970. With over 70 varieties now available in Nepal, the brand aims to cater to diverse tastes and preferences.