The Nepal, India, and China Expo (NICE)-2025, a tri-nation tourism expo, began in Pokhara on Monday, bringing together key stakeholders from the tourism and hospitality industries.
Organized by the Pacific Asia Travel Association (PATA) Nepal Chapter in collaboration with the Nepal Tourism Board, Pokhara Tourism Council, and other government and private sector partners, the three-day event aims to increase tourist arrivals from India and China. More than 600 attendees, including regional buyers and exhibitors, are expected to participate in the expo.
It serves as a platform to foster networking and business opportunities, with a focus on promoting Pokhara as a premier destination for Meetings, Incentives, Conferences, and Exhibitions (MICE). It is being held under the slogan 'NICE for MICE and More.'
Suresh Singh Budal, CEO of PATA Nepal Chapter, highlighted the event's significance in showcasing Nepal’s tourism potential and strengthening integrated business opportunities with its neighboring countries.
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