After two year’s absence, Nepal Tourism Board (NTB) participated in the World Travel Market (WTM) 2024 in London, advocating the need of international cooperation for promoting the country's tourism sector.
In the three-day event, which concluded on November 7, the NTB presented the potential of Nepal to become a premier destination for adventurous and sustainable tourism, reported RSS, the state-owned news agency.
The WTM 2024 brought together 43,000 participants from 184 countries and featured 82 sessions. Held every November, it is regarded as the second largest travel and tourism festival, after the International Tourism Exchange (ITB) which takes place each March in Berlin, Germany. The Board, however, did not participate in both forums in the last two years.
Read: NTB to Participate in WTM After Two Years’ Absence
Deepak Raj Joshi, CEO of NTB, told RSS that the event provided Nepal with an ideal platform to promote its unique tourism heritage and attractions to a diverse audience of travellers and tourism industry professionals.
“Lonely Planet has recognized Nepal as the 'Best in Travel Destination',” Joshi added. “This recognition has provided additional credibility to Nepal's tourism services.”
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Lonely Planet, the renowned travel guide publisher, has listed Nepal’s Tarai as one of the top regions to visit in 2025 .
“Nepal's Tarai region may not be as well-known as the Himalayas or Kathmandu, but these southern lowlands offer as many extraordinary experiences,” says the Lonely Planet. “See one-horned rhinos, saved from extinction, at Chitwan National Park or visit the Maya Devi temple in Lumbini, where the Buddha was born around 563 BCE.”
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The WTM 2024 is expected to play a significant role in further publicising and augmenting Nepal as the convergence of adventurous travel, spiritualism and heritage in the context of Nepal already being an attractive tourism destination in the world.
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Tourism entrepreneurs and representatives of travel companies, hotels, resorts and various tourism-related sectors attended WTM, under the lead of NTB.
RSS
