August 9: Whirlpool has launched a whole new series of its new water purifiers, washing machines and refrigerators in Nepal.

Nepal Hima, the authorised distributor of Whirlpool in Nepal, launched the new appliances amid a function organized in Kathmandu on August 8 to mark the business success of the USA-based company in Nepal.

The newly launched products include ‘PURATRON’ which has a unique EAT (Electro-Adsorption Technology) mechanism which removes most of the impurities in the water whilst still maintaining the essential nutrients, reads a press statement issued by the company. Most importantly this technology does not result in water wastage, a unique feature and advantage of expensive R/O systems.

Whirlpool has also launched its super premium range of European Front Loaders washing machine with cutting edge technological features. It has unique features like bloomwash and heater, both unique to Whirlpool, reads the statement.

According to the company, Whirlpool has been in Nepal for the last two decades and has increased its presence lately with its ‘global product range’.

The company has claimed that it is by far the ‘number one major appliance manufacturer in the world’, with approximately $21 billion in annual sales.