April 2018

The One Thing : The Surprisingly Simple Truth Behind Extraordinary Results

No matter how success is measured, personal or professional, only the ability to dismiss distractions and concentrate on your ONE Thing stands between you and your goals. The ONE Thing is about getting extraordinary results in every . . . Read more »

March 2018

SWITCH : How to change things when change is hard

For any change to happen, someone has to decide something and start acting differently. It can be you, your team or even your . . . Read more »

February 2018

Give and Take : A Revolutionary Approach to Success

Pay it forward—the idea to give and create value before you expect to be compensated for your work—is a central premise of modern marketing. A parallel old school classic success principle is to do more than you’re paid for—in the vocabulary of commerce, to give more than you get—and in time you’ll be paid for more than you do. . . . Read more »

December 2017

Growth Hacker Marketing : A Primer on the Future of PR, Marketing and Advertising

It’s a case of mistaken identity. You may think you are a marketer, but actually you’re now a ‘growth hacker’. At least that’s the case if you want to keep your job. That marketers – whether in innovation or communication – have become or need to become ‘growth hackers’ is the central thesis of the growth hacker formerly . . . Read more »

November 2017

To Sell is Human : The Surprising Truth About Moving Others

It’s something that courses through our veins. We do it for a purpose; we do it involuntarily. Every day each of us sells all kinds of stuff (thoughts, things, ideas) to others. Daniel Pink explains how in To Sell is Human A behavioural expert with a background in politics and . . . Read more »

October 2017

Grit: The Power of Passion and Perseverance

In this instant New York Times bestseller, pioneering psychologist Angela Duckworth shows anyone striving to succeed—be it parents, students, educators, athletes, or business people—that the secret to outstanding achievement is not talent but a special blend of passion and perseverance she calls . . . Read more »

September 2017

Matchmakers : The New Economics of Multisided Platforms

Sharing isn't new. Giving someone a ride, having a guest in your spare room, running errands for someone, helping to sell old stuff-- these are not revolutionary concepts. What is new, in the "sharing economy," is that you are not helping a friend for . . . Read more »

August 2017

SHOE DOG : A Memoir by the Creator of Nike

In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable . . . Read more »

June 2017

Why Some Companies Make the Leap … 
And Others Don’t
Good to Great

In this book the author, Jim Collins outlines a model for turning a good, average or even mediocre company into a great one. The book includes a useful model which brings all the theory . . . Read more »

May 2017

Blue Ocean Strategy

In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne argue that tomorrow’s leading companies will succeed not by battling competitors, but by creating “blue oceans” of uncontested market space ripe for growth as opposed to competing in red . . . Read more »

April 2017

Smarter Faster Better

Nearly all of us have wondered what makes success tick, and if it is really possible to shape and see success in our minds before it happens. From New York Times bestseller and author of ‘The Power of Habit’ Charles Duhigg comes a book that attempts to guide you in the right . . . Read more »