- Elizabeth J. Altman, David Kiron, Jeff Schwartz, and Robin . . . Read more »
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An Innovative Method for Presenting, Persuading, and Winning the . . . Read more »
Impacts, Uses and Policy . . . Read more »
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Time is running out, and attention is becoming scarce. Are you actively engaging with your customers? Apple Stores, Disney, LEGO, and Starbucks are just a few examples. . . . Read more »
Marketing has always been about telling customers a story about a product, brand, or company in order to entice and amuse him/her and ultimately result in a purchase. . . . Read more »
Gary Hamel is a member of the London Business School faculty and a cofounder of the Management Lab, which develops technology and tools to support breakthrough management . . . Read more »
Within organisations, tribes form naturally. Wherever people congregate to live and work, groups of 20 to 150 people form - similar to villages inside nations - and advance through five stages of . . . Read more »
Influence, the classic book on persuasion, has been translated into 30 languages and has sold over three million copies. It has been included in Fortune's list of the "75 Smartest Business Books" and . . . Read more »
Even though providing excellent service is essential, you can't just tell your employees to go above and beyond whenever and wherever they can, then hope for the best. Instead, you need to . . . Read more »
To produce maximum value, a firm requires an ecosystem of assets that collectively perform at an exceptional level. This is also what protects your company. . . . Read more »
John Kotter is the most referenced author in the world when it comes to change management. Kotter lays out eight steps for cultural change in this . . . Read more »
Trust in CEOs to help any organisation navigate pandemics, disrupted supply chains, labor shortages, geopolitical instability, and climate events has . . . Read more »
Companies are constantly on the lookout for data-driven strategies to communicate with their consumers. In his book, Neil Hoyne, Google's Chief Measurement Strategist, demonstrates practical . . . Read more »
