Buddha Air Captures Majority Market Share

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Buddha Air captured 56 per cent of the aviation market share carrying 881,611 passengers in 2012. According to the Civil Aviation Authority of Nepal Office at Tribhuvan International Airport, Buddha Air’s passenger carriage increased by 12.35 per cent compared to 2011. Paras Jung Pandey, Sales and Marketing Director of the airline claimed, “If airlines flying to only urban destinations are considered, Buddha Air has 65 per cent market share.”

Buddha Air is currently operating to only urban destinations. According to Pandey, as the airline is offering competitive fares and operates with larger aircrafts having higher number of seats, its market presence is increasing year by year.  Currently, Buddha Air is operating with five 72 seater and three 19 seater aircrafts. In 2011 too, Budha Air was the market leader carrying 691,000 passengers.

Pandey said, “Air passengers are constantly increasing and we have been able offer fares that suit their paying capacity. So, airline’s market share is increasing accordingly.” Out of seven regularly operating domestic airlines, remaining six airlines have only 44 per cent market share. Yeti Airlines has second highest market share of 28.74 per cent carrying 452,806 in 2012. All domestic airlines that operate regular flights carried 1.56 million passengers in 2012.
 

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