October 12: Dabur Nepal has launched Dabur Red Gel in the Nepali market. The new product is based on Ayurveda and promises not just mere freshness but ensures protection as well, the company said in a statement.

“Dabur Red Gel is a perfect combination for consumers who seek not just freshness of breath, but also look for protection against various dental problems. Dabur Red Gel is packed with potent ayurvedic ingredients like lwang, pudina, marich, and has the refreshing properties of gel, making it the perfect blend for protection from dental problems while providing long-lasting freshness,” reads the statement.

Abhaya Gorkhalee, head of marketing, Dabur Nepal said, “Dabur Red Gel is an Ayurvedic Gel offering consumers the benefits of Ayurveda in modern day convenient formats.The brand’s unique positioning delivering on the promise of both freshness and protection will delight our discerning consumers to meet their ever- changing needs,” he further added.

The brand is now available in 3 SKU sizes-150 gm at Rs 100, 80 gm at Rs 60, and 25 gm at Rs 24.