October 30: Qatar Duty Free (QDF) has partnered with premium Belgian chocolatier Godiva to launch its first in-store interactive wall display in travel retail designed to appeal to chocolate-loving passengers travelling through the Hamad International Airport (HIA).

This next-generation innovative installation is equipped with a unique, built-in concierge application designed to offer customers their perfect choice of product, reads a statement issued by Qatar Airways.

According to the statement, shoppers are asked to answer a series of questions through the application, allowing it to identify their perfect Godiva chocolate gift box to match their tastes.

Godiva’s president for global sales, Matthew Hodges, said, “The idea of the interactive wallbay, which is a first for Godiva, was borne of the realisation that today’s consumers shop in a different way to their predecessors. They are looking for engagement with the brand, for an interaction which makes them feel valued and appreciated. This joint project with QDF will enhance the appeal of our gifting items and, through the clever use of technology, make it easy for millennials to purchase products based on their specific needs.”